Thanks to the liberalization of the professions associated with law since 2015, lawyers and law firms can invest in marketing actions in order to make themselves known to their potential clients and gain recognition on the web. In this way, marketing is understood as a set of techniques that aims to develop a business strategy and study the market in order to remain competitive in a dynamic competitive universe. Focus on marketing applied to legal professions and on the many tips and practices to put in place in order to increase its notoriety.
Legal marketing is perfectly lawyer-compatible
The competition and the pressure on prices and fees experienced by lawyers in recent decades have given rise to what is known as “legal marketing”. This marketing logic directly imported from the United States is beginning to take hold in France, especially since the Macron Laws of 2015. You can ask a SEM specialist to help you with edm adalah & affiliate marketing.
Previously, lawyers were limited in the use of communication and marketing techniques to find new clients and promote their service. This liberalization all the more justifies the use of lawyer communication agencies (such as Digital Marketing Shop Australia for example, which supports firms in the design of marketing strategies). The objective of legal marketing is simple: it is to “promote”, to potential clients, the legal service provided by a lawyer or a law firm.
Legal marketing thus responds perfectly to the logic of liberalization undertaken in 2015. Marketing thus makes it possible to rethink the “client-lawyer relationship” and place the “consumer of law” at the center of the lawyer’s service.
The objectives of legal marketing
Legal marketing revolves around four very distinct objectives. We thus find “attraction”, “conversion”, “brand image” and finally “loyalty”( see more services here: cara menjadi pengusaha sukses & cara mendapatkan jodoh).
Attracting new clients is the raison d’être of marketing applied to the legal profession. The main objective displayed here is to increase the market share of the law firm, to reach as many potential clients as possible and therefore to increase the workload (and the turnover).
Conversion is what is generally referred to as “CRM”, i.e. return on investment. Here, the objective is to reduce the cost and investment in relation to the number of clients who actually come into contact with the law firm.
Legal marketing also aims to improve the brand image of the law firm. The objective is to improve the perception that potential customers have of the structure that is likely to welcome them and provide them with a service.
Finally, the objective of legal marketing is to “detain” its customers. In this way, if the consumer is satisfied with the legal service provided by the lawyer, he will not doubt at any time to use his services again.